The American Red Cross is closely monitoring the outbreak of Coronavirus Disease 2019 (COVID-19) and following the latest guidance from the Centers for Disease Control (CDC).
We know this is a stressful time and people want to know what they can do right now to protect themselves and their families. That’s why the Red Cross is highlighting some everyday health and preparedness steps that people in the U.S. can take now.
Crises come in many forms and require you to take a range of preparation steps depending on the event. But every crisis impacts your organization’s finances and, for this reason, financial preparedness is a critical part of emergency preparedness. Measures you take in advance and during an incident will help your organization weather the crisis and thrive afterward.
Trust is the foundation of relationships. When your organization faces an emergency, communications (or the lack thereof) to your employees, customers, and other stakeholders can support or erode that foundation. Protect your organization’s reputation and relationships by being prepared to communicate in a crisis.
In an event, you need to know who to communicate to and how and when to do so. This requires preplanning. Make sure your emergency response plans have a communication component so you will know how to respond to each risk your organization faces. Essential components of a crisis communication plan include:
Cost management is always a top concern for any organization. This is true even for important functions like emergency preparedness. While essential, comprehensive business continuity (BC) planning can seem like a complicated and resource intensive process: conduct a business impact analysis, develop a plan, test the plan, train staff, etc. However, that does not have to be your BC reality.
The new, all-inclusive Emergency App from the American Red Cross provides people with instant access to emergency alerts, life-saving information, and ways to contact family and friends in one free, easy-to-use app for smart phones and tablets.