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Newsletter Archive
03/14/2019 – Cybercriminals – A New Type of Enemy
09/28/2018 – The Value of Preparedness Planning
09/30/2016 – Crisis Communication
04/28/2016 – Basic Business Continuity Planning
09/10/2015 – Introducing a New Ready Rating Website
10/01/2014 – Continuity of Management Planning
06/26/2014 – Managing Power Outages
03/13/2014 – Last Leg of Winter Preparedness
11/25/2013 – Hazard Mitigation and Your Business
08/29/2013 – When Lightning Strikes
Crisis Communication Do’s & Don’ts
Helpful Communication Guidelines For Crisis Response
DO
| ▪ Deliver consistent messages across all media platforms. |
| ▪ Express sympathy and empathize in a genuine manner. |
| ▪ Keep the communications factual, accurate and concise. |
| ▪ Do keep trust front and foremost in communications. Be honest and transparent. If you don’t know the answer, say so. |
| ▪ Do designate a credible spokesperson who can speak with authority and ideally someone who has established a trust relationship with stakeholders. |
DON’T
| ▪ Don’t ‘wing it’ or ‘spin’ an answer, it will unravel and could have greater negative consequences. |
| ▪ Don’t promise resolution as it may not be possible. |
| ▪ Don’t point the finger, speculate on motive or cause, or accept any liability without legal counsel. |
| ▪ Don’t lie or buffer the message. |
| ▪ Don’t avoid the media or respond to questions outside of a formal setting. |